This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion.

In this episode, you’ll learn:

How influencer ambassadorships can turn into a $500K launch week.
The bold marketing campaigns that fuel Bouf’s early success.
How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses.

Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Rachael: @rachhwildeFollow Rachael's brands: @boufhaircare @thebreakouthack @boostlabco

See omnystudio.com/listener for privacy information.

#133 Bouf: The Playbook Rachael Wilde Used to Make $500K in Sales in Its First Week