DTC Podcast Ep 492: How to Win on Amazon in 2025: Search Volume Declines, Tariff Pressures & Brand Equity | AKNF
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Mar 21, 2025 The discussion kicks off with strategies for optimizing Amazon ads, emphasizing placement modifiers and brand-building efforts. The conversation shifts to the alarming drop in search volume and the tactical adjustments necessary to enhance conversion rates. Experts also tackle the chaos brought by rising tariffs, which complicates brand logistics. Finally, they unveil the hidden power of brand equity in boosting visibility without overspending on ads, highlighting the need for a robust omnichannel presence to thrive in 2025.
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Email Blast Jumpstarted A Rapid Rank Win
- A brand reached the top organic spot for its main keyword within three weeks after targeted DTC email support and smart Amazon listing work.
- Rapid rank gains then required defensive campaigns to maintain that position.
Optimize Placement Modifiers
- Use placement modifiers and set different bids for top-of-search, rest-of-search, and product-page placements.
- Lower bids for poor placements and increase multipliers for top-of-search to avoid wasting spend and clean up data.
Use Rufus Prompts To Improve Listings
- Review Amazon Rufus suggested questions on listings and add the answers into bullets, A+ content and images.
- Use Rufus prompts as listing optimization signals to improve clarity and customer experience.