Inside Aesthetics Ep 142 Exploring the Social Impact of Injectables from the Early 2000s | Dana Berkowitz
Episode 142 hosts Dr Dana Berkowitz (Associate Professor of sociology, women and gender studies at the University of Louisiana, USA)
In 2007, Dr Berkowitz published the book, 'Botox Nation: Changing The Face of America' which was an in-depth look at how injectables have become a cultural phenomenon.
As a non-medical professional and having been an injectables patient herself, she interviewed hundreds of Americans to understand their motivations and reasons for seeking out treatments.
00:00 Introduction 01:04 Meet Dana Berkowitz 04:55 Growing Up Around Cosmetic Surgery Culture 10:59 How Botox Became Popular in the Early 2000s 18:27 The Rise of Preventative Treatment Messaging 26:25 Why Beauty Is Expected to Look Effortless 33:29 Stigma Around Injectables Compared to Beauty Treatments 41:37 Medicalization of Aesthetics and Growth of Medical Spas 48:53 Accessibility, Cost and Social Inequality in Treatments 52:09 Social Media, Filters and Changing Beauty Standards 61:45 When Treatments Become Routine Consumer Habits 68:49 Addiction to the Look and Fear of Aging 76:38 Gender Differences and Growth of Male Aesthetic Treatments 80:09 Future Trends in Anti Aging and Longevity Medicine 86:34 Final Reflections on Society, Aging and Self Image