Brussels Playbook Podcast

Introducing: The Brussels Playbook Podcast

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Feb 2, 2026
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INSIGHT

News Starts With Quiet Signals

  • Brussels stories often begin quietly with informal signals rather than formal announcements.
  • Zoya Sheftalovich says noticing shifts in tone among officials is where real reporting starts.
ANECDOTE

Everyday Moments Spark Reporting

  • Zoya recounts moments like a coffee in Tomeli, a diplomat call and WhatsApp flurries as triggers for stories.
  • These personal examples illustrate how everyday interactions spark major reporting in Brussels.
INSIGHT

Short, Sharp Brussels Briefings

  • The podcast aims to unpack conversations, signals, and power plays shaping EU politics in under 15 minutes.
  • Zoya positions the show as a concise, reporting-driven guide for morning routines.
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