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Kodak Won The Wrong Game
- Kodak successfully transitioned to become a leading seller of digital cameras and printers in the 2000s.
- They later went bankrupt because winning digital printing proved to be the wrong game once ubiquitous connected screens displaced printing.
Define Ecosystems By Value Interdependence
- An ecosystem is the structure of interdependence that assembles activities to deliver a new value proposition.
- You need ecosystem thinking when that structure is being reformed, not for stable industry supply chains.
Avoid Firm-Centric Ecosystem Traps
- Anchor strategy in the value proposition to avoid firm-centric ecosystem traps.
- Defining ecosystems around a company's brand risks missing where your role actually sits in delivering customer value.