What do massive warehouses, long lines, and annual memberships have in common? They all work together to make up the giant retail enigma that is Costco. Today, we're taking a look under the hood at what makes the retailer a unicorn in its space (hint: it all boils down to the business model).

What does the future hold for Costco? Why a membership model? How does Costco maximize the lifetime value of each customer? Dive into the show to have these questions answered, and much more.

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S1E22: Costco - Cost Structure Analysis