Uncensored CMO Never Mind The Adverts 2025 Review with Orlando Wood
Dec 31, 2025
Orlando Wood, a marketing and advertising effectiveness expert from System1, joins Jon Evans for a festive review of the year's biggest marketing moments. They discuss the 'Multiplier Effect' that highlights the synergy between brand and performance marketing. The conversation also dives into the creative challenges of dull media and the importance of emotional resonance in campaigns. Additionally, they analyze the rise of pause-screen advertising and share highlights from memorable Christmas campaigns, including Aldi's beloved Kevin the Carrot.
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Tour De France Climb With Zwift
- John rode the Tour de France Femmes climb with Zwift in harsh weather and barely made the cut-off.
- The experience underscored that hard work yields surprising achievements and sponsor visibility.
Trustee Role At History Of Advertising
- Orlando became a trustee of the History of Advertising Trust and praised its brand archaeology service.
- He highlighted the trust's archives and urged better marketing for the resource.
1928 Gillette Santa Ad And Gift Culture
- Dr David joined to discuss a 1928 Gillette Christmas ad showing Santa tempted to shave his beard.
- He explained razors were accepted Christmas gifts then and ads used sentiment and 'temptation' to reposition mundane products.
