[BEST OF] What CISOs Hate + The Alternative

Dear cybersecurity vendors, please stop doing this. Do THIS instead.

Today, I'm doing something special because, well, it's my birthday weekend.

I wanted to celebrate and gift you with a nice, little package of the best of the worst.

What does that mean?

Well, in every episode I ask my guest one critical question:

"What's the worst thing you've experienced from a vendor?"

So, I've compiled a nice little sh*tlist.

What's more, I always ask my guest:

"What's the alternative?"

Because what does it help us to hear complaints without learning how to do things better?

So, do me a favor, have a listen.

And if you want to spoil me for my birthday, apply those insights.

Join Audience 1st Today

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com