In Depth The biggest lessons from building Hubspot, from co-founder harmony to engineering the culture — Dharmesh Shah
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Dec 2, 2021 
Dharmesh Shah, co-founder and CTO of HubSpot, shares insights from his 15-year journey building the company. He emphasizes the importance of compatibility between co-founders and outlines critical conversations to ensure a successful partnership. Dharmesh discusses how he approaches feedback and culture as an engineering process, innovating even as an introvert. He also explains the organic development of company values, like transparency, and the significance of clear roles and mutual respect in fostering a productive work environment.
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Gather Open-Ended Feedback
- Ask open-ended questions for feedback to capture unexpected, high-impact insights beyond formal roles.
- Look for patterns from unaided feedback to prioritize most impactful improvements.
Introvert's Transparency Solution
- Dharmesh got feedback that he was not visible enough in person but chose not to fix it due to being a proud introvert.
- To improve transparency, he began internal blog posts sharing thoughts selectively for employees.
Culture as Continuous Product
- When responding to feedback, publicly distinguish issues fixed versus those deliberately left as designed.
- Maintain culture as a product with continuous survey feedback, transparent results, and ongoing improvements.