What's Your Baseline? in 2026

We teased it over the last couple of weeks when Roland posted about how to build products and when we started things like our Substack
Now is the time to give you a look behind the scenes at how your favorite podcast turns the page from a hobby to a real business. And then there is also another welcoming change coming to you … that I guess most of you have missed over the last couple of episodes.

In this episode of the podcast, we talk about:

• The Return of J-M: J-M makes his highly anticipated return as co-host after a brief hiatus. The duo also gives a massive, heartfelt shoutout to the guest co-hosts who stepped up to the mic during his absence—Caspar, Matus, and Russell.
• From Hobby to Business: The episode focuses heavily on the future of the brand in 2026. They discuss transitioning the podcast from a fun passion project into a fully fledged, legal business entity registered in Virginia.
• Who This Is For: They reflect on their core target audience, which includes current practitioners and practice leaders. They also focus heavily on helping the next generation of professionals who need to learn foundational process knowledge.

• Hitting the Road: Building relationships through live events remains a top priority. They highlight upcoming speaking engagements at the All About Process Management conference in Germany, as well as upcoming events with ABPMP and the PEX Network.
• Pillar 1—Packaged Knowledge: The first new business pillar focuses on “Packaged Knowledge.” This includes their published books, J.M.'s upcoming “explain-it-like-I'm-five” mini-series, and highly graphical visual reference guides.
• Pillar 2—Tools and Templates: The second pillar features “Tools and Templates.” These are specifically designed as gap-closers for software platforms, aiming to save clients from having to purchase expensive, bespoke consulting.
• Under the Hood with KNIME: As part of this tooling effort, Roland mentions he is building specific data models and workflows. For example, he is currently finalizing a KNIME workflow designed to process spreadsheet data into a more meaningful output.
• Pillar 3—Skills Building: The third pillar is entirely dedicated to “skills building.” We plan to offer online training courses that cover core concepts, tool mechanics, and contextual governance, all at accessible price points.
• Pillar 4—Consulting Services: For the fourth pillar, the guys will continue offering targeted “Consulting Services.” This ranges from traditional consulting engagements to tweaking their provided templates to fit a client's specific regulatory or organizational needs.
• Media Services: A brand new “Media Services” offering will help aspiring creators get their voice out there. They plan to assist authors with publishing under their official imprint, help with end-to-end podcast production, and provide marketing support.
• Creator Spaces: Community building is expanding through dedicated “Creator Spaces.” They are utilizing platforms like Discord and Patreon to foster synchronous conversations and mutual support among process practitioners.
• What's Dropping Next: In the coming weeks, audiences can expect an influx of short-form “TLDR” videos. We are also launching a brand-new web shop with integrated learning management.

And lastly, please help us shape our offerings by answering three quick questions here: WYB Training Survey. I will leave it open until next weekend and would appreciate it if you would join the more than two dozen people who have already answered. I will share the results with everyone who gave us input then.

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or signing up for our newsletter and reading articles about process and architecture on our Substack… Go and subscribe at whatsyourbaseline.substack.com.

And if you like to support “the little podcast that could,” become a Patron at https://www.patreon.com/c/whatsyourbaseline. We appreciate you!