The CMO Podcast The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024
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Jan 15, 2025 Join DeLu Jackson, CMO of ADT, Melissa Hobley from Tinder, and Ulta’s Michelle Crossan-Matos as they reflect on 2024's major marketing themes. DeLu shares insights on the Trusted Neighbor technology, while Melissa discusses the authenticity trends in modern dating campaigns. Michelle talks about the Joy Project, emphasizing joy and connection in marketing. Together, they explore the importance of cultural relevance, human-centric strategies, and personal growth in today’s fast-paced marketing landscape.
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Loud Looking Trend
- "Loud Looking" is a dating trend where people openly express their desire for serious relationships.
- This reflects a growing comfort in expressing relationship goals.
Tinder's Focus on Connection
- Melissa Hobley expressed pride in Tinder's storytelling, showcasing meaningful connections.
- A recent campaign, "It's Great to be Wrong," highlighted the unexpected positive outcomes of using Tinder.
ADT's 150th Anniversary
- DeLu Jackson celebrated ADT's 150th anniversary by launching Trusted Neighbor, demonstrating forward-thinking innovation.
- This combined heritage with cutting-edge technology.