The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: Three Growth Lessons Scaling Whatsapp from 0-100M, Why You Should Hire a Head of Growth Sooner Than You Think & The Biggest Mistakes Founders Make When Hiring for Growth with Ryan Wiggins, Head of Growth @ Mercury
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May 19, 2023 Ryan Wiggins, VP of Growth at Mercury and former growth leader at WhatsApp, shares invaluable insights from his journey in scale-ups. He discusses why hiring a Head of Growth early can be pivotal for startups. Wiggins emphasizes the significance of product-market fit and user engagement in driving growth. Additionally, he reveals common hiring pitfalls and the importance of structuring recruitment processes to find the right talent. With his wealth of experience in analytics and growth strategy, he imparts lessons that can steer founders away from costly mistakes.
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Lean Growth Teams
- Smaller growth teams are more efficient due to reduced communication overhead and increased focus.
- Scale the team only after validating initial growth strategies.
Finding Growth Talent
- Look for "change agents" in operational roles who demonstrate scrappiness and customer empathy.
- These individuals often possess a diverse skillset and can drive impactful changes.
Growth Hiring Process
- Structure the growth hiring process around evaluating a candidate's ability to ship impactful projects, analyze customer behavior, and demonstrate product sense.
- Look for candidates who can think broadly and strategically.