SSAC The Data Revolution: Innovations in Data & Analytics Tools
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Aug 16, 2024 Dejan Mitkovski, VP of Data Analytics at FanDuel, shares insights on using data in sports betting. Karlis Kezbers from Ticketmaster discusses the impact of data-driven decision making in ticketing. Michelene Rabbitt of Snowflake explains how cloud tech enhances data sharing and collaboration. Brooks Deaton from NASCAR reveals how data informs strategic planning and operations. Together, they explore innovations in fan engagement, the future of analytics in sports, and the importance of collaboration for improved business outcomes.
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Importance of Data Quality and Predictive Analytics
- Focus on good, clean data, as it’s fundamental to gaining good insights.
- Transition from descriptive to predictive analytics, focusing on predicting user behavior to improve segmentation and engagement.
Balancing In-House and External Resources
- Find a balance between developing technology in-house and leveraging external partners.
- Focus on client needs and consider using partners who excel in specific areas to improve client outcomes.
Centralizing Metrics and Providing Tools
- Centralize metrics to ensure consistency across business units and avoid discrepancies in calculations.
- Provide teams with the necessary tools to access and analyze data efficiently, allowing them to focus on insights.