The Nick Bare Podcast 170: The Sacrifices Required to Build Something That Lasts | Bailey O'Brien
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Apr 20, 2026 
Bailey O'Brien, Australian gym owner, entrepreneur, and hybrid athlete who co-founded Be All In Fitness. He shares why he left pro CrossFit, the long hustle of building gym culture, the sacrifices of prioritizing marriage and leadership, and how to hire, scale, and protect a values-driven team while growing responsibly.
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Garage PT To Be All In Gym
- Bailey built BayFit from one-on-one training in his garage and scaled to a leased facility after a year of full bookings.
- He rebranded to Be All In to shift from a single-person identity into a team-driven gym aligned with his and Maddie's values.
Deposit Time Into Early Routines
- Build consistency by depositing time into hard, early routines because initial effort compounds later.
- Establish rhythms through repeated daily choices; there is no quick shortcut to durable habits.
Quitting Pro CrossFit For Marriage
- Bailey chased pro CrossFit while opening his gym, training multiple sessions and working long hours, but stopped competing after choosing marriage.
- At 24 he prioritized his relationship with Maddie over the selfish demands of elite sport.
