Jon Qvistgaard=Petersen, President of Marlin Exploration and Petersen Private Equity

In this episode of Declarations, host Todd S. Rich sits down with Jon Qvistgaard=Peterson, a seasoned entrepreneur and investor with deep roots in oil and gas, private equity, and automotive retail. From his family’s pioneering ventures in the energy sector to building Louisiana’s largest Honda dealership, Jon shares the philosophies that have guided his career and personal life.

The conversation explores:

• Lessons in leadership and resilience from his grandfather, a Danish immigrant who founded Blue Plate Foods
• Navigating risk in oil and gas exploration and how the industry has evolved
• Building a business in automotive retail and the contrast between the energy and car industries
• The importance of teamwork and long-term thinking in both business and life
• His deep commitment to philanthropy, including his family’s contributions to children’s healthcare in Louisiana

Jon also reflects on his personal mantra—"You must participate in life"—emphasizing the value of curiosity, engagement, and giving back. Whether you’re interested in investing, business operations, or simply learning from a life well-lived, this episode is filled with wisdom from an operator who has truly seen it all.

Links:

Learn more about Declaration. here

The Old Man and the Sea by Ernest Hemingway

Endurance: Shackelton's Incredible Voyage by Alfred Lansing

Jeff Shaara Books

Topics:

(00:00:00) - Intro

(00:02:36) - Jon’s Declaration

(00:03:25) - The Q=Petersen Family history

(00:08:06) - Jon’s career in Oil & Gas and Auto

(00:19:56) - How to pull your weight in the American Economy

(00:22:32) - Participate in Life

(00:25:30) - The difference between investors and operators

(00:27:42) - Operating a business as a family steward

(00:30:07) - Jon’s philanthropy

(00:32:50) - Influential books

(00:33:51) - The best advice Jon’s received

(00:34:51) - Jon’s pursuit of happiness