“Through the power of collaboration, I could yield such a benefit. If i had used paid advertising to generate the 7,000 members it would have costed me $10k plus. I replicated this approach and allowed me to build a community of 150,000 mothers.”

Take flight into Katrina's journey - growing up in Perth, Australia being shown the ropes by her mum including a big focus on financial learnings and dreaming big.

Hear about Katrina’s time from being in the corporate world to how starting a family led her to this exciting new adventure building a business centred around Marketing to mums.

Being a mum herself, book author, business owner and global speaker, Katrina shares her learnings in life, painful moments , taking big leaps of faith and more!

We also spend some time on mothers - How corporates are changing their view of parental leave, Katrina’s own experience, The Key trends with mums as consumers and a segment of the population critical to shopping behaviour -

Fun fact: The average age of a mum is 25 in US and 31 in Australia.

Enjoy!

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This episode & show is to inspire all us to be high flyers in any aspect of life & flip the notion of a high flyer, learning from value creators to help us all be 1% better everyday, together.

Think About Your Business From a Buyer's Perspective