F1 Beyond The Grid Dan Towriss: the ‘passion and drive’ behind Cadillac F1 Team
27 snips
Mar 11, 2026 Dan Towriss, CEO who built Cadillac's F1 project and founded TWG Motorsports, recounts launching a works F1 team from first talks to race day. He tells the story of building infrastructure across Silverstone, Indianapolis and Charlotte. He discusses signing experienced drivers like Sergio Perez and Valtteri Bottas, Colton Herta’s development path, US fan growth and bold marketing moves like the Super Bowl reveal.
AI Snips
Chapters
Transcript
Episode notes
How A Failed Sauber Deal Sparked Cadillac F1
- Dan Towriss first engaged with F1 via an IndyCar sponsorship that led Michael Andretti to pitch him into a Sauber purchase discussion.
- That aborted Sauber effort sparked TWG's decision to build a brand new F1 team from scratch rather than buy one.
Elevator Pitch That Won Over General Motors
- A chance elevator encounter with Jim Campbell at an IndyCar event led to a presentation to GM that changed everything.
- That serendipitous lobby chat set up the Detroit meeting where Mark Royce and GM began seriously backing the project.
Three Hub Strategy Blends UK Talent With US Manufacturing
- Cadillac will be a true American works team with manufacturing and power unit development based in the US across multiple large facilities.
- Team operations split between Silverstone, Indianapolis, and Charlotte aims to blend UK motorsport talent with US manufacturing and development pipelines.