Hiring freelance writers and outsourcing tasks is a game-changer for busy marketers at growing companies. Nicole MacLean is the Head of Growth Marketing at Compose.ly, a network of freelance writers who are experts at writing SEO optimized content. Given the current state of the economy, it's essential to understand how your company's cash flow is operating and determine whether hiring independent contractors might be helpful.

0:00 Intro
0:56 Conversation with Nicole
3:07 Who is Compose.ly
4:50 When to seek writing help
11:15 Aligning writing with business initiatives
12:50 Economic climate 14:38 Brand personality
18:00 Challenges of hiring freelance writers
24:20 Cash flow during economic uncertainty
28:00 Job descriptions
31:20 Stake holder
35:40 Know your goals and priorities
39:46 Closing words

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How to Scale Up Writing and Support the Right Way with Nicole MacLean from Compose.ly