Ron Friedman: ...that the best in the world use reverse engineering to be successful

On this episode we'll get some expert insight into what it takes to succeed at the highest levels. Our guest is social psychologist Ron Friedman, who's developed a game-changing approach to transform the way you learn new skills, generate creative ideas and think about success.

He's written about it in the new book, Decoding Greatness: How the Best in the World Reverse Engineer Success.

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