I've Got Questions with Sinead Bovell AI is Ending the Social Media Era and What Comes Next | Gary Vee
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Feb 5, 2026 
Gary Vaynerchuk, entrepreneur and early social media pioneer, reflects on whether AI is reshaping attention and ending social media as we know it. He discusses AI-generated content, voice and AR changing distribution, Gen Alpha spending less time online, and how creators and brands should position for a future of agents, immersive formats, and new discovery pathways.
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Distribution Defines Media's Winners
- When distribution changes, the entire media and attention economy resets and new winners emerge.
- Augmented reality and glasses could be the next major distribution shift that eclipses the phone.
Flat Video Will Feel Mundane In AR
- Short-form video in a phone box will feel increasingly mundane as AR makes content three-dimensional and interactive.
- People will prefer immersive, contextual experiences over flat boxes of video.
Early YouTube: Start With Passion, Not Production
- Gary recorded his first YouTube video 20 years ago with no lighting or audio and kept iterating until it worked.
- He emphasizes that passion and subject expertise mattered more than production quality early on.