On Purpose with Jay Shetty

Top Entrepreneur Anjula Acharia: The #1 Skill That Makes People Say YES (Use THIS Strategy to Turn One Conversation Into Multiple Opportunities)

47 snips
May 6, 2026
Anjula Acharia, entrepreneur, investor, and longtime manager to Priyanka Chopra Jonas, shares how bullying, rejection, and feeling between worlds became her edge. She talks about turning conversations into opportunities, making meaningful connections, reading the room, trusting instinct, spotting cultural shifts, and rebuilding after losing her business, marriage, and identity.
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INSIGHT

Listening For Repeated Signals Builds Better Instincts

  • Instinct gets sharper when you listen for repeated signals across conversations, not when you chase certainty.
  • Anjula Acharia heard everyone mention boutique fitness before backing ClassPass, then noticed TV's diverse-lead wave before steering Priyanka Chopra toward Quantico.
ADVICE

Read The Room Before You Try To Persuade

  • Sell by reading the room, asking questions, and checking what actually interests the other person.
  • Anjula Acharia says most people pitch in one direction; she first probes taste, then follows body language and curiosity.
ANECDOTE

A Terrible First Call Still Led To Priyanka

  • Anjula Acharia signed Priyanka Chopra through instinct, timing, and a leap before having a polished plan.
  • After spotting Priyanka in Bluffmaster years earlier, she showed Jimmy Iovine a demo and won a yes despite a terrible first call.
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