How I Write Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
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Apr 2, 2025 Lulu Cheng Meservey, a leading PR expert in Silicon Valley, provides insights from her work with major firms like Substack and Activision Blizzard. She talks about the shift from traditional media to direct communication, highlighting the importance of authenticity in messaging. Lulu stresses the need for founders to engage their audience personally and craft messages that resonate. She also discusses leveraging AI in writing and the power of emotional storytelling, while exploring strategies to engage with cultural trends and make impactful announcements.
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Message & Medium
- Focus on crafting a resonant message that addresses your target audience's existing interests (cultural erogenous zones).
- Tailor your message to resonate with what people already care about, like AI's impact on writing.
Go Direct is Here
- Go Direct is not a new idea; it's already happening and reshaping the communications landscape.
- Founders should focus on the next communication shifts, such as how humans stand out in an AI-driven world.
Target the Right Audience
- Identify your target audience's "intellectual erogenous zones" and tailor your message accordingly.
- Deliver your message through the platforms and channels where your target audience gets their information.