The Art of Selling Online Courses 238 How To Actually Build a Course Around a Problem
26 snips
Mar 20, 2026 Tom Geiss, founder of GD&T Basics who built a seven-figure training company for engineers, talks about teaching a technical, 'boring' subject by centering courses on real workplace problems. He explains using SEO and a simple wall chart to drive traffic, turning individual learners into company buyers, and building authentic, non-pushy marketing and sales processes.
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Segment Opt-Ins By Role And Buying Intent
- Segment and score new subscribers so you can market differently to engineers, managers, and trainers.
- Tom uses dropdowns and HubSpot lead scoring to detect buyers vs individual learners and tailor messaging.
Multiply Opt-Ins By Repeating A Bold CTA On Pages
- Increase visible, repeated CTAs on high-traffic pages to turn visitors into subscribers.
- Jon shows Tom that placing prominent chart opt-in buttons in-content (top, middle, bottom) can multiply opt-ins quickly.
Make Boring Technical Material Problem Led
- Make boring technical material engaging by framing it around real workplace problems and scenarios.
- GD&T becomes compelling when taught as the set of tools that resolves on-the-job arguments and inspection failures.