The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.

Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo’s multi-year transformation of its insights and analytics function.

Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions.

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This week's episode is brought to you by Deloitte and the IAB.

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