The Art of Selling Online Courses 233 Your Plan B Is Killing Your Business
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Feb 26, 2026 Spencer Russell, early literacy expert who built Toddlers Can Read, shares his journey from teacher to creator with millions of followers. He explains finding a blue ocean in toddler reading and why burning your backup plan can force growth. Topics include AI-proofing a course business, mixing physical products with digital offers, and switching from webinars to age-segmenting quiz funnels.
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Blue Ocean In Toddler Reading
- Find a blue ocean: a niche with low competition but large audience potential.
- Spencer targeted the toddler reading market because no one else focused there, giving ample room to scale rapidly.
Burn The Bridge When Market Fit Is Clear
- Burn the bridge and commit fully when youâve validated a clear market fit and blue ocean opportunity.
- Spencer quit his teaching job, embraced necessity, and stayed up all night to solve immediate cashflow problems until the business gained traction.
Go All In To Accelerate Iteration
- If you believe your offer can win, increase odds by investing fully rather than hedging with a job.
- Full commitment accelerates iteration and audience perception of authenticity, improving marketing returns.