Prodity: Product by Design Harnessing AI in Healthcare: Insights from RJ Kedziora
Nov 26, 2025
RJ Kedziora, co-founder and COO of Estenda who builds custom software and data tools for healthcare, and author focused on energy management. He discusses AI for medical imaging, generative models for clinical notes, data challenges and synthetic data, the ethics and risks of hallucinations, and the future of hyper-personalized care with wearables.
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Founding Estenda With A Diabetes Grant
- RJ started Estenda after work in consulting and won a congressional grant to build a diabetes disease management solution for military healthcare.
- That early project deployed at Walter Reed and the Boston VA and anchored a 22-year healthcare software practice.
Schedule Work Around Energy Peaks
- Focus on energy management over time management by aligning tasks to your peak energy windows instead of forcing a fixed schedule.
- RJ structures deep thinking in mornings, low-attention work midday, and creative tasks in evenings based on being a morning person.
Remove Your Phone To Preserve Focus
- Remove phone distractions by placing your phone in another room and turning off notifications when you need deep focus.
- RJ found this dramatically improved his writing productivity while drafting his book.
