Moneywise He Made $3M a Year and Decided He Had Enough
112 snips
May 5, 2026 
Jonathan Goodman, entrepreneur and author who built a $35M fitness education business from a one-bedroom apartment. He reveals his $14M net worth and why $7M felt like a safe number. He explains living part-time abroad for 14 winters, how he spends during Toronto months vs travel months, and why chasing tax havens felt unappealing.
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Systematic Bitcoin Buys Inside TFSA
- Goodman systematically bought Bitcoin from end of 2020 through 2021, largely inside tax-sheltered TFSA vehicles.
- He later sold seven BTC in 2025 for ~CA$900k to rebalance back to a 15% Bitcoin allocation.
Pick A Safe Number And Stop Chasing More
- Decide your freedom number using the 4% rule and stop moving the goal line once you hit 'enough.'
- Goodman picked $7M because 4% yields ~$280k/year, enough to feel safe and avoid chasing tax-avoidance moves.
Work Backwards From Lifestyle Not Taxes
- Don’t sacrifice family and community to play the tax game; calculate trade-offs beyond raw tax rates.
- Goodman stayed in Toronto despite ~53% top marginal because he values proximity to family and civic contribution.
