The Innovation Show Digital Transformation Playbook (10 Years On) AI, Disruption & Platform Strategy with David Rogers
11 snips
Feb 11, 2026 
David Rogers, Columbia Business School professor and author who wrote the Digital Transformation Playbook, walks through platform strategy, disruption theory, and how AI fits into successive waves of transformation. He explores network effects, platform types, value‑train mapping, and strategic responses to challengers. Practical frameworks and mapping tools are highlighted throughout.
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Playbook Guided Tata Motors Roadmap
- Rogers recounts Tata Motors' IT lead telling him the Playbook was their guide to create a roadmap ten years ago.
- The book's frameworks helped executives across banking, insurance, and industrial sectors navigate digital change.
AI As The Latest Wave, Not A One-Off
- AI is the latest wave built on decades of digital advances and will require business redesign, not just technical adoption.
- Rogers expects AI to enable new winners and then itself be superseded by the next wave.
Right-Sized Value Beats Head-On Fight
- Encyclopedia Britannica survived by redefining its value and doubling down on school customers rather than competing head-on with free alternatives.
- Survival required rethinking the value proposition and shifting to subscription educational tools.
