The Coach's Journey - build a coaching business with integrity

#117 - When Your Coaching Business Feels Too Hard (Part 2): Self-Doubt, Money, and Staying in the Game

Feb 5, 2026
Three coaches unpack why building a coaching business can feel so heavy: persistent self-doubt, money pressure and the urge to question everything. They talk practical ways to gather evidence of impact, choose tactics that fit your values, and create tiny systems that keep you moving. Expect candid chat about scarcity, joyful marketing choices, and small habits that sustain long-term momentum.
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ADVICE

Build An Evidence Bank

  • Keep an “evidence bank” of testimonials and good-session notes you can open when doubt hits.
  • Use it to remember real impact rather than rely on fleeting feelings of insecurity.
INSIGHT

Choose Beliefs Despite Doubt

  • Doubt can be a professional asset when it keeps you asking better questions.
  • But you must choose some beliefs to act from, otherwise doubt paralyzes progress.
ADVICE

Stop Tactics That Drain You

  • If a marketing tactic drains your values or energy, stop doing it until you can align it.
  • Measure actual outcomes first—Ruth hadn’t gained clients from Instagram in five years.
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