Inside Aesthetics Ep 228 The Business of Injecting (Chapter 10) | Jamie Yerales
Episode 228 hosts Jamie Yerales (Registered Nurse based in Terrigal, Australia)
Jamie first trained as a Beauty Therapist before graduating as a Registered Nurse in 2012. She worked a cosmetic injector in a number of clinics in Sydney before deciding to build her own clinic, 'The Cosmetic Couture'.
In 'The Business of Injecting' episodes we host injectors to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
00:00 Introduction 01:03 Singapore Cadaver Lab Lessons 03:08 Meet Jamie Yerales 04:25 Jamie's Path to Injecting 06:51 From Subcontractor to Owner 09:18 Central Coast Clinic Rebrand 11:53 Marketing and SEO Reality 15:35 Why Open Cosmetic Couture 17:40 Funding the Fit Out 28:42 Clinic Design and Patient Flow 32:44 Consultation Psychology 37:24 Scaling With Assistants 40:28 Choosing Profitable Devices 43:41 Skin Devices Boost Results 44:10 Body Devices And Costs 45:38 Marketing Body Treatments 47:42 True Cost And Opportunity 49:49 Finance Versus Buy Outright 51:50 Learn Business Basics 55:22 Managing Staff And Culture 57:36 Keeping Injectors Long Term 63:23 Trends Versus Timeless 70:30 Pricing Botox And Filler 74:12 Becoming A Tox Expert 79:09 Next Stage Business Growth 86:34 Final Advice And Wrap Up