**Cold Open (Jake and Lauren sneak onto First Class train in Japan)**

**Skip the Cold Open at 13:18**

There seems to be some confusion around the practical application of having a CRM in an agency. Jake aims to clear that up in this episode.

Aside from the typical derailments, Jake talks about:

What a CRM technically is (you're probably already using one and don't even know it)
Why you should be using a free CRM at first
How Jake uses it on a daily basis
How it helps Jake close more sales

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Do You Need a CRM for Your Agency | Episode 086