BTS Live from the WBR Commerce Media Brand Summit: Andrew Groom (The Wine Group)

This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.

In this minisode, Dave speaks with Andrew Groom, Senior Director of Digital Marketing and Ecommerce at The Wine Group, about how AI is helping brands optimize audiences and creative, and how the company is partnering with It’sRapid to accelerate campaign development and ecommerce content iteration.

They also discuss innovation in ready-to-drink beverages, managing large product portfolios across retailers, and how digital campaigns are increasingly connecting with in-store moments.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker