The Ultimate Landscape CEO - Jeffrey Scott The Discipline of Growth: Using Continuous Improvement to Make Smarter Strategic Decisions with Chase Mullin
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Feb 5, 2026 Chase Mullin, CEO of Mullin Landscape who scaled a regional firm from about $5M toward $30M, shares strategic pivots and leadership shifts. He discusses outsourcing hardscape, exiting residential work to focus on commercial maintenance, applying the hedgehog concept, auditing systems like Aspire, and managing capacity and team evolution.
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Run The Math Before Insourcing
- Run the math before bringing services in-house: compare dollar-to-time ratios and margin tradeoffs.
- If subcontractor margin accumulates and the work is recurring, consider internalizing it.
Supported Mason Spun Off Successfully
- Chase supported his lead mason to start an independent company and kept subcontracting to them.
- That mason now runs a 10–12 person crew capable of the same custom work Mullen once did in-house.
Open The Hood On Divisional P&Ls
- Audit divisional P&Ls by tracking indirect time to reveal hidden costs and true profitability.
- Reallocate people from low-value divisions to core growth areas when indirect time is high.
