The Meb Faber Show - Better Investing Will Guidara on The ROI of Unreasonable Hospitality | #627
27 snips
Apr 20, 2026 
Will Guidara, hospitality entrepreneur and author of Unreasonable Hospitality, shares how intentional, creative acts turn routine service into memorable human connection. He discusses training presence and listening, systemizing graciousness, repairing mistakes with sincere apologies, and why small rituals and empowered teams scale hospitality into lasting loyalty.
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Hospitality Is Intentional Relationship Crafting
- Hospitality is choosing to be relentless and creative in pursuit of how you make people feel.
- Will Guidara frames hospitality as intentional relationship-building that becomes the greatest competitive advantage when paired with product excellence.
Service Is Table Stakes Hospitality Creates Memory
- Distinguish service from hospitality: service is the functional baseline, hospitality is how the customer feels after the exchange.
- Will says service must be flawless first, but hospitality creates lasting memory and trust beyond technical delivery.
Make Hospitality Practical With Stories Systems And Resources
- Build hospitality culture by talking about it repeatedly, celebrating stories, and removing training wheels quickly.
- Give employees budget/resources and a Dreamweaver role to execute ideas and then coach imperfect attempts into improvement.
