How I Built This with Guy Raz Boll & Branch: Scott and Missy Tannen
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Nov 11, 2024 
Scott and Missy Tannen, co-founders of Boll & Branch, transformed their lack of knowledge about bed linens into a thriving luxury brand committed to ethical sourcing. They share their daring journey, including a bold advertising bet that skyrocketed their visibility. Discover the challenges they faced, from cash flow issues to quality control in sustainable textiles. Their heartfelt commitment to integrity and perseverance shines through as they recount how personal experiences shaped their ambitious venture into the competitive bedding market.
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Ethical Business
- Build businesses with strong ethical standards.
- Focus on making a positive impact beyond profit.
Early Struggles
- After launching in January 2014, Boll & Branch initially had slow sales, primarily from friends and family.
- Scott even bought his own sheets to avoid showing zero sales, highlighting the early struggles.
WSJ Boost
- A Wall Street Journal article featuring Boll & Branch's transparent pricing led to a massive sales surge.
- The article generated nearly half a million dollars in sales, quickly depleting their inventory.
