Booking Appointments Using LinkedIn Cold Messaging | Episode 047

We're joined by Kevin Miller from the Marketing Agency Owners group on Facebook to talk about something we don't do ourselves to acquire clients -- cold messaging and outreach.

Kevin owns All Approach and regularly gives tips as well as coaches agency owners on how to book appointments and acquire clients using LinkedIn messaging.

As you know, we (Jake and Cody) don't do any outreach. All of the clients we receive are inbound and since we sell SEO and PPC services, we have a belief in drinking our own Kool-Aid to acquire clients. However, as we established in episode 40, some niches may not be as easy to acquire clients through inbound methods.

We talk with Kevin to understand:

• Which niches LinkedIn outreach may be best suited for
• How to approach new prospects
• Tips and tricks to get prospects to respond to your messages
• How you can establish credibility when you don't have any

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As mentioned at the end of the episode, you can find Kevin at allapproach.com or join the free Facebook group.