Episode 331: How to Create a Flash Sale with Dana & Dawn

Flash sales are a good way to make some extra money without building big campaigns. But what price points work best with flash sales? Should you have an audience that you keep engaged via email? What happens when you give a discount on your signature program? In this episode, Dawn Marss shares how you can build a flash sales from scratch.

3 Things We Learned From This Episode

• Products and services that don't have a high price are best for flash sales. But if you do sell only high priced items, you can bundle up and give a discount to make them look cheaper.
• Before you start a flash sale, you have to make sure you have an engaged list of people who already like what you're doing. Also, you have to make sure the list isn't too short; otherwise, there won't be many people who see your flash sale.
• You can build a bigger list by investing in Facebook advertising and creating content for your business.
• When you offer a big discount on your signature program, the people who already paid full price for it will get angry at you.

I don't flash sale to people I haven't done some nurturing. -Dawn Marrs

Make sure your advertising and content marketing efforts are targeted at people who need your products or services, or the list is useless. When you do build a list, you need to start the nurturing process. It doesn't take much time to nurture for a flash sale, hence the "flash" term. But you still need to make yourself known get them to like & trust you before the sale.