Business of Home Podcast How Homes & Gardens' brand director is pivoting in the age of AI
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Sep 22, 2025 In this engaging conversation, Sarah Spiteri, the global brand director of Homes & Gardens and Livingetc, discusses her journey from English literature to interior media. She reveals the unexpected American interest in British design, attributing it to its rich, layered aesthetic. Sarah champions initiatives like Next in Design to support emerging talent and shares how the By Design platform offers authentic, designer-driven content as a counter to AI. With a focus on community and premium print, she outlines her vision for connecting contemporary craft with global audiences.
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Invest In Print Experience
- Invest in print quality to create an experience that convinces readers to pay and attracts advertisers.
- Use better paper and format to win newsstand sales and higher ad revenue despite higher production costs.
Democratizing UK Design
- The UK interior-design profession is less formalized than the U.S., making the field smaller and sometimes inward-looking.
- Homes & Gardens runs Next in Design to democratize the scene and spotlight under-the-radar practices.
Home Changes Boost Child Independence
- Renovating and moving her children into individual rooms visibly boosted her five-year-old's independence and tidiness.
- Sarah connects that personal change to how environments influence behavior and wellbeing.