Car Dealership Guy Podcast Covideo Contest Finalists Revealed, Sita on Videos Driving Performance | Daily Dealer Live
Jan 16, 2026
Join Margaret Henney, VP of Marketing at Covideo with her extensive background in automotive video best practices, and Nino Sita, GM at Lindsay CDJR, a dealer executive committed to video utilization. They explore the secrets to creating impactful dealership videos, emphasizing personalization and strong calls to action. Nino shares how his 100% video approach has led to incredible boosts in sales contacts and close rates. They also highlight finalists from the Dealer Video Challenge, showcasing innovative video techniques in the automotive industry.
AI Snips
Chapters
Books
Transcript
Episode notes
Prioritize Clear Audio Over Music
- Keep audio clear and avoid loud music that drowns narration; use inexpensive clip mics if needed.
- Use background-noise reduction or platform features to improve on-lot recordings.
Pre-Record Walkarounds For Scale
- Pre-record walkaround vehicle videos and share them with your team to send at scale.
- Use voiceover later if in-person audio isn't practical for the clip.
Use Technician Videos To Build Trust
- Technicians can build trust with thorough, plain-language service videos that show before/after details.
- Keep videos transparent and include next steps so customers know what to expect.
