#57 Rory Sutherland - The Human Behaviour EXPERT examines YOUR life

In my second episode with Rory Sutherland we speak about:

• What time nightclubs and schools should open and close
• Why its illegal to send emails whilst on holiday in Germany
• What higher quality paper envelope infers to charity donors
• Why your work should coordinate your kitchen repairs, car services and dry cleaning
• Rory’s thoughts on the marketing of Fyre Festival
• Why Golf is so famous in Portugal
• Woolworths product strategy  and why Boots meal deals are lead generators for other products
• Denim, belt buckles and the Japanese toilets
• Commemorative Benches
• Psychology of Onlyfans and 50 Shades of Grey

and why people should have two dishwashers

It was a pleasure to share this part of a 2 hour+ conversation with one of the most respected thinkers in his field!

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Rory’s books -

Alchemy: https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502

Transport for Humans: https://www.amazon.co.uk/Transport-Humans-Nearly-There-Perspectives/dp/1913019357/ref=sr_1_1?keywords=transport+for+humans&qid=1658598240&s=books&sprefix=tramsport+for%2Cstripbooks%2C82&sr=1-1

Extra Stuff:

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