The Carey Nieuwhof Leadership Podcast CNLP 780 | Are You Clear Enough to Reach The Next Generation? The New Rules of Cultural Influence with YouTuber Ruslan KD
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Jan 20, 2026 
Ruslan KD, a YouTuber and former pastor, shares insights on connecting with the next generation through digital content. He emphasizes the need for clarity from church leaders on cultural issues, warning that ambiguity can lead to misunderstandings. Ruslan discusses the importance of engaging with contemporary events and the role of YouTube in ministry. He also explores how young men are increasingly drawn back to church, seeking purpose and guidance. Additionally, he provides practical tips for combating distractions and promoting healthy masculinity.
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Leverage Creative People Beyond Sunday Tasks
- Pastors should let creative, tech-savvy congregants pilot midweek content like video announcements or podcasts to serve both church and online audiences.
- Invite those leaders into forming teams, not just one-off tasks like parking cars or running sound.
Run A 30-Day Media Reset
- Challenge audiences to a media fast: cut toxic pundits and conspiratorial feeds for 30 days and replace them with scripture and wholesome content.
- Reclaim hours spent online to build skills, fitness, relationships, and spiritual practices that restore agency and hope.
Why Young Men Return To Church
- Young men are returning to church because they're disillusioned with worldly offers and want structure, purpose, and honest leadership.
- Messages about character, delayed gratification, and competence resonate strongly with this demographic.
