Growth Manifesto Podcast How LSKD went from $0 to $80M revenue in 5 years in the apparel industry
Jul 10, 2023
Jason Daniel, founder and CEO of LSKD, turned a BMX-inspired start into a global sportswear brand. He discusses creating a hero product, shifting from wholesale to direct-to-consumer, and the long build of product, community and brand. Stories cover launch tactics, community-first growth, marketing evolution and leadership lessons.
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Iterate With The Community
- Test products directly with your community and iterate repeatedly until the fit and fabric are right.
- Prioritize product excellence over arbitrary release dates to avoid negative social proof.
Hero Product Launch That Sold Out
- They placed their biggest order (~2,000 units) and launched with Facebook ads, athletes and gifting.
- The Rep legging sold out in four weeks and now has over 5,300 reviews.
One Hero Product Scales A Brand
- Focusing marketing and community energy on a single hero product accelerates word-of-mouth and brand clarity.
- A standout product raises the quality bar across the entire range and attracts new customer segments.
