Demand Geniuses: Revenue-Driven B2B Marketing Standing Out in the Era of AI: How Marketers Can Win with Video with Lisa Vecchio, VEED
How do you stay relevant when AI is rewriting the rules of marketing? Lisa Vecchio, a globally experienced B2B marketer with a career spanning edtech, travel, startups and now AI video at VEED, shares what it really takes to future-proof your role.
She explains how working across international markets sharpens strategic instinct and how stepping beyond your comfort zone keeps you commercially sharp. From moving continents to shifting VEED’s focus from lead gen to brand, Lisa reveals how giving teams space to play with new tech is the new competitive edge.
Tune in to this episode as we explore:
(02:17) Navigating global markets: US, Australia, UK
(05:37) Adapting to change and carving out opportunity
(06:14) AI fears and future-proofing marketing careers
(10:07) Building a brand at VEED and moving beyond SEO
(12:26) Getting executive buy-in for brand investment
(15:03) Adapting marketing teams for speed and social-first
(20:15) Key KPIs for measuring brand impact
(22:35) Leveraging influencers and social channels
(24:14) Practical ways to use AI video in B2B marketing
(30:41) Creativity, risk-taking, and collaboration challenges
(39:38) Enabling teams to use AI video tools
(44:09) Quick-fire insights from Lisa’s career
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