Golf's new breakaway tour, LIV Golf, is throwing the world of golf into chaos. LIV held its first tournament this week and is gunning to eclipse the PGA — golf's premier association and gatekeeper for almost a century.
LIV's mantra is "golf but louder." The organization is flashy, more visible on social media, and is promising to be a new way for players and fans to experience the traditionally stuffy sport.
The tournament has lured in some big names, including Phil Mickleson, Sergio Garcia and Dustin Johnson, with the promise of way more prize money. But it's also drawing a lot of controversy because it's financed by Saudi Arabia's sovereign wealth fund.
Today on Front Burner, we're talking to The Athletic's Brendan Quinn about LIV Golf and what it means for golf and the PGA.