The Herd with Colin Cowherd THE HERD - Hour 2 - Why Bill Belichick and Robert Kraft both belong in the HOF, Tom Brady
Feb 3, 2026
Tom Brady, seven-time Super Bowl champion and football strategist, shares his intense Super Bowl preparation and how extra information shaped his play. He contrasts over-preparation with instinct, recalls game-planning wins like the Seahawks red zone plan, and defends Robert Kraft and Bill Belichick’s Hall of Fame cases.
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Jacksonville Super Bowl Logistics Fiasco
- Colin recalls a chaotic Super Bowl in Jacksonville with taxi shortages and improvised transportation solutions.
- He uses it to argue smaller cities struggle to host major events effectively.
Owner Leadership Drives Team Turnaround
- Robert Kraft's ownership turned the Patriots from worst record to the best sustained winner in the NFL.
- Ownership consistency and decision-making matter as much as coaches and players.
Prepare To Your Information Threshold
- Prepare as much information as you can handle because more prep improved Tom Brady's performance and confidence.
- Tailor preparation to the player's style; some need less info to play freely.