Why StashAway's Shariah Portfolio Took 7 Years to Build

With the recent launch of its direct ETF Explorer and a long-awaited Shariah Global Portfolio, is digital wealth manager StashAway signaling a major evolution in its business model? Malaysia Country Manager Wong Wai Ken joins us to share the story behind this new chapter.

We discuss:

• The self-disruptive expansion to a transaction model for their new ETF Explorer.

• Whether ETF Explorer is an attempt to address low-fee brokers

• Why the Shariah Global Portfolio was led by the Malaysian team.

• Why it took 7 years to bring to market

• How their offering fits into the larger landscape of shariah investment options

• Their focus on deepening customer engagement, instead of pure user acquisition.

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