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Is your book evolving, or is it frozen in time?
In this episode, Kary and Katie explore the strategic relaunch of intellectual property and why staying relevant matters, drawing insights from iconic brands like Apple and Nike. They discuss how updating dated content, signaling new editions through smart branding and cover changes, and properly registering copyrights and trademarks can protect your work, especially in the age of AI.
Join the You Are an IP Company Relaunch Party on March 5th at 1:00 p.m. ET to learn how to identify, protect, and monetize your IP. Every attendee gets a prize.
Sign up at: https://www.instantip.today/party/
Igniting Souls Podcast with Kary Oberbrunner