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159. LinkedIn is a Real-Life ‘Cheat Code’ to Get Rich w/ Vin Matano

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Jun 11, 2025

Guest

Vin Matano

In this conversation, Vin Matano, the founder of Creator Buzz, unveils the secrets to mastering LinkedIn for business success. He shares how he skyrocketed to $750K in his first year after leaving a 9-to-5 job. Vin emphasizes the importance of personal storytelling over brand messaging, which fosters genuine connections. He reveals effective content strategies, including the shift towards visual storytelling and the importance of engagement metrics, making LinkedIn a goldmine for creators seeking brand deals and client connections.

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ADVICE

Niche Down To Attract Brands

Niching down on LinkedIn is essential; brands want creators whose audiences match their target roles.
Creator Buzz only works with creators with clear niche audiences relevant to brand clients.

question_answer

ANECDOTE

From Sales Job to Agency Founder

Vin Matano left a B2B tech job after validating demand for LinkedIn sponsorship.
Founder of Creator Buzz, he built a successful B2B influencer agency with notable growth and clients.

insights

INSIGHT

Public Content Fuels Growth

60-65% of Creator Buzz's revenue comes from inbound leads generated by founder's public content.
Transparent building-in-public content drives business growth by attracting clients organically.

Get the Snipd Podcast app to discover more snips from this episode

Unlocking LinkedIn: Content Strategies for Success

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The Shift to Personal Engagement on LinkedIn

12:41 • 6min

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Maximizing Social Media Impact for Future Opportunities

18:27 • 2min

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Authentic Networking Strategies on LinkedIn

20:01 • 2min

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Navigating LinkedIn: Strategies for Creatives and Influencers

21:45 • 28min

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From Sales to Client Success

49:26 • 12min

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Leveraging LinkedIn for Authentic Engagement

01:01:24 • 21min

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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

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What’s up, Rock Nation! Today’s episode is a masterclass in LinkedIn growth with Vin Matano — the founder of Creator Buzz and the guy quietly building one of the most powerful B2B creator agencies in the game. After leaving his comfy 9-to-5, Vin hit $750K in his first year and hasn’t looked back.

We get into all of it: how to actually go viral on LinkedIn, why your follower count doesn’t matter, how to package your posts for maximum reach, and why photographers and videographers are sleeping on the platform. If you’re a creator trying to land dream clients or brand deals, LinkedIn might be your biggest opportunity, and Vin breaks down the exact playbook for how to win.

Check out Vin here:

https://www.instagram.com/vinmatano/

https://www.youtube.com/ ⁨@vinmatano⁩

https://www.linkedin.com/in/vinmatano/

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

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Timestamps:

0:00 - Trailer

0:35 - Intro

1:20 - How to crush on LinkedIn as a beginner

2:10 - LinkedIn will be the #1 app for creators

3:06 - Repackaging content for LinkedIn

4:36 - How to win with text

6:34 - Why Vin went all in with LinkedIn

7:39 - The bar for video is super low

8:32 - Why Vin is so bullish on LinkedIn

10:18 - Beginner tips

11:46 - Video on LinkedIn

12:59 - The difference between brands and creators on LinkedIn

14:00 - Hydrant

15:00 - People don’t want to follow brand pages

16:30 - full time linkedin creators

17:44 - LinkedIn followers don’t matter as much

18:24 - successful LinkedIn content benchmark

20:02 - Networking on LinkedIn

21:43 - Biggest mistakes beginners make

23:00 - The “But, therefore” rule

25:45 - What’s not working as well anymore on LinkedIn

26:08 - Never post JPEG pics

28:23 - You have to adapt as a creator

30:20 - LinkedIn tips for Photographers & Videographers

32:04 - LinkedIn brand deal structure

33:59 - The new Brand Link feature

37:13 - Why Vin started Creator Buzz

38:32 - Hiring for Creator Buzz

40:19 - $750,000 in year one

41:33 - Navigating live events

45:09 - Difficulties of starting your own business

49:18 - Year one business learnings

51:34 - Softwares Vin uses

52:19 - How ROI is measured

53:59 - LinkedIn Influencer budgets

55:32 - When Vin knew he had to expand his team

58:00 - Cold calling and sales advice

1:01:20 - Video Trends

1:07:31 - Vetting creators

1:09:28 - How he tripled his business

1:11:13 - How Vin splits his time

1:14:00 - Can podcasts clips perform on LinkedIn?

1:15:41 - Your idea is worth sharing

1:17:18 - the next 6-12 months

1:21:06 - Advice to 18 year old self

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