How I Built This with Guy Raz Advice Line with Julia Hartz of Eventbrite
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Feb 12, 2026 
Julia Hartz, Co-founder and CEO of Eventbrite, shares lessons from building a global event platform. Jen Swetsoff, Co-founder of Anyway Magazine, calls in about growing a print title for tweens. They explore using events and community to boost brands, balancing YouTube with e-commerce, reaching families through partnerships, and turning workshops into repeat customers.
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Events Bridge Online To Offline
- Gen Z wants to extend digital fandom into real-life experiences and community.
- Events bridge online identity to offline connection, strengthening brand relationships.
Leverage High-Converting Topics
- Audit which video topics correlate with product purchases and double down on those formats.
- Reuse and repackage existing footage to scale marketing without constant new filming.
Market Analog To Parents First
- Target parents as the buyers with emotional, nostalgic messaging while making content kids crave.
- Use short social windows and community placements to reach parents efficiently.