
The Next Big Idea Daily Embracing Creative Tensions to Solve Your Toughest Problems
24 snips
Jan 23, 2026 Wendy Smith and Marianne Lewis, organizational psychologists and co-authors of *Both/And Thinking*, discuss how embracing paradoxes improves decision-making and problem-solving. They emphasize the value of reframing dilemmas to find creative solutions, using examples like Unilever's strategy. Kevin Dutton, a research psychologist and author of *Black and White Thinking*, delves into the evolutionary roots of binary thinking and its impacts on persuasion. He highlights the necessity of categorization while exploring its pitfalls and benefits.
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A Mountain Ride For Career Clarity
- Wendy Smith recounts riding her bike up a mountain while debating career paths.
- She describes sitting at the summit hoping for divine intervention that never came.
Change The Question To Find Both-And Answers
- Change the question from trade-offs to integration to unlock new options.
- Wendy Smith recommends reframing dilemmas to ask how you can achieve both aims.
Use Guardrails And Separating/Connecting Tools
- Separate and connect opposing views to find synergies and build guardrails.
- Use practices that increase tolerance for paradox and enable iterative learning.




